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Jennifer Aaker (born 15 January 1967, California) is an American social psychologist, author, In a real world demonstration of the Dragonfly Effect, Aaker and her students founded 100K Cheeks, an organization dedicated "Dimensions of Brand Personality" (PDF). Create a book · Download as PDF · Printable version 

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Love it or hate it, social media has become an inherent part of daily life. The likes of Twitter and Facebook have transformed the way we communicate and 

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